Taking the Biskie | Cutter & Squidge, 20 Brewer Street, Soho, London W1F 0SJ
We all know the saying ‘they look too good to eat’. Well the cakes at Cutter & Squidge definitely fall into that category. Luckily they also fall into the ‘taste far too good NOT to eat’ category as well.
From the humble beginnings of peddling their wares at weekend markets, these two food obsessed sisters have worked miracles from a compact kitchen in north-west London. Before long they were supplying Selfridges and Harrods and now they have just opened up a pop-up in the heart of Soho.
Their secret? It could be any of a number of things. Firstly Cutter & Squidge (aka Emily and Annabel, oh and Coco the dog) have an infectious passion for their products. They are from a family with a background in food who love to cook, bake and generally create a kitchen mess.
Secondly, they try to make everything from scratch, the jam, award-winning salted caramel, lightened buttercream and even the sprinkles. All the flavourings and colourings are all 100% natural and vegetarian friendly. For example one green colouring is created purely from premium grade matcha green tea and their various shades of ‘crazy pinks’ are from raspberries (which not only add amazing colour but flavour too). Emily and Annabel also told us that they can extract a wonderful array of colour (including turquoise) from the humble red cabbage – now that’s magic!
Thirdly the sisters believe in using only the best fresh and natural ingredients sourced from British producers. Their eggs are always free range and the butter is always British creamery butter, yes real butter!
But what makes Cutter & Squidge stand out is their very own creation – the Biskie™, not to be confused with a macaron or whoopie pie. Yes they also sell a stunning selection of ‘dream’ cakes (see above), marshmallows and other goodies, but it’s the Biskie™ that has really caught people’s eye. It’s basically a variety of fillings sandwiched between two soft, chewy biscuits. They use special lightened buttercream, handmade jams, caramels and other delights making these inventions something really special, we haven’t been able to stop thinking about them ever since our first bite.
We tried four different flavours and it took an age to choose them from the selection on offer. I was instantly drawn to the Marathon Runner (£2.95) – chocolate, peanut and salted caramel, but as Saff isn’t a big fan of peanuts and we were sharing, I was over ruled. So eventually we picked an OMG it’s green (£2.95) – green tea, white chocolate and raspberry, an Apple Crumble (£3.50) – apple compote, vanilla, cinnamon and crumble, Strawberry S’more (£3.50) – strawberry, toasted marshmallow and chocolate and a Cookies and cream (£2.95) – Madagascan vanilla with pieces of chocolate cookies. All looked amazing and all tasted incredible, but if we had to choose the s’more and apple crumble were our faves.
We loved everything about the Cutter & Squidge pop up, it’s so refreshing to see something different, cupcakes have surely had their day? The Biskies™, the cakes (which can be baked to order), the design of the packaging and especially its central Soho location. It’s no wonder that they’re looking for a permanent residence in the area. In the meantime get down to the corner of Brewer and Wardour Street quick smart – they’re not going to be there forever!
20 Brewer street, Soho, London, W1F 0SB
Opening hours: Mon-Wed: 9am-8pm
Thurs: 9am-9pm, Fri: 9am-10pm
Sat: 10am-9.30pm, Sun: 11am-7pm
Shop online here
Nearest station: Piccadilly Circus (4 mins walk) or Leicester Square (7 mins walk)
We ate as guests of Cutter & Squidge, this does not affect our review in any way. We always write with complete honesty.